Big Hairy Audacious Goal (BHAG) is a term coined by Jim Collins and Jerry Porras, in their excellent book ‘Built to Last’. The concept is also explored in Jim’s further books, ‘Good to Great’ and ‘Great by Choice’. Books which should be required reading for every CEO and their leadership team!

A BHAG is your ‘North Star’. It’s a goal that is certainly a stretch and looks 15-20 years into the future.

It’s your Everest; your ding in the universe; your ultimate measure of success.

BHAGs are not easy to achieve. They are distant and today they seem like a pipe-dream.

However, BHAGs are exciting, they make the hairs on the back of your neck stand out. They are compelling.

BHAGs help you chunk down your goals for the long, mid and short term.

My BHAG is…

To assist 500 Australian growth companies to scale up by the year 2029!